Mediapost
7 months agoMarketing
Hispanic Creators Become 'Authenticators' For PepsiCo Campaign
Multicultural creators and consumers are often overlooked by brands and social media platforms.
The Hispanic population in the U.S. is on the younger side and a large percentage is on social media.
PepsiCo used authenticators and partnered with Hispanic influencers for their Rockstar Energy campaign. [ more ]